Just one word. That’s all. A two-syllable word that describes the spirit of an entire community.
When our leadership team heard this word while in the midst of a re-branding meeting, they grabbed on to it. It wasn’t about marketing though. It was what we already knew about Blakeford. People feel they belong here. It’s inviting, comfortable. It’s home.
Recently, Van Cluck, CEO of Blakeford, Inc. sat down to film a message for our residents, clients, and members. We’ve included it here for your viewing.